Medianet have come up with a great recipe of a perfect media release
Facebook launches a new marketing instrument - Audience Insights.
Being a celebrity means that you are always opened for advertising opportunities. You may get paid for wearing Lacoste dress to the Coachella Festival or become a member of the coolest Nike society or launch your own perfume line - or you can be James Bond.
Yes, you need to have the guts to quit your job. Especially when you don’t have a new one.
Sometimes advertising makes me cry. In a good sense.
Couple of days ago Emma Jacobs published an interesting research specially for the Russian outlet - the Vedomosti. It seems that today there are no businesses that exist without the PR practitioners.
Can you actually shoot a commercial that people would love to watch over and over again? How often do we see advertising that might be call a true art? Is it possible for small companies to advertise smart and with a great idea? Is it necessary to align the brand promotion with the paying capacity of its customers? How can business decide whether to spend budgets on commercials that do not sell, but just promote the brand values? And last, but not least – how to define the impact of brand advertising?
Today we are showing a great example of the development of the paper media – a topic widely discussed during the past five years among the editors, journalists and PR practitioners, who are looking for new cost effective models that save the beauty of the paper as well.